Welcome to Your Strategic Dashboard
This is your central hub for growing your watercolour class business. Here you'll find a summary of your strategic position and your next steps.
Your Unique Selling Proposition (USP)
This is your core differentiator in a competitive market. It's not just what you do, but why customers should choose you. Your positioning should be clear in all marketing.
For Adults (Women):
"Boutique, relaxing watercolour workshops for women seeking a creative escape."
For Kids:
"Wildly fun, process-based watercolour adventures where mess-making is encouraged!"
Market Snapshot
Eltham and the Nillumbik Shire are a fertile ground for the arts, with a highly engaged community and a strong appreciation for local creators.
- ✓Vibrant arts ecosystem (Library Gallery, Open Studios).
- ✓High civic engagement with over 180 community groups.
- ✓Support for 'makers' seen in popular local markets.
Competitive Edge
Your main competitor, Living & Learning Nillumbik, is large and formal. Your advantage lies in offering a personal, boutique, and experience-focused alternative.
"Compete on experience, not on price or breadth of curriculum."
Your Next Action
From your 12-month action plan, your immediate focus should be on building your foundation.
Action: Implement Pricing Strategy
Use the calculator in the 'Growth Plan' tab to finalize your class prices. This is a critical step before you begin marketing.