Sally Art Corner
Your Visual Roadmap to Business Growth
Why Eltham? Your Market Opportunity.
You're not just starting a class; you're tapping into a vibrant, arts-receptive community. The numbers show Eltham is the perfect canvas for your business.
183+
Community Groups
A highly engaged population that actively seeks local activities and connection.
30+
Artists in Open Studios
Demonstrates a long-standing, celebrated tradition of community engagement with the arts.
100%
Local Focus
A thriving "makers market" scene shows a local economy that values and supports creators.
Finding Your Niche
Your primary competitor is large and formal. Your strength lies in offering a personal, specialized experience they can't replicate. This is your unique selling proposition (USP).
The Competitor
Living & Learning
Offers broad, formal "courses" and "co-operatives". Can feel structured and intimidating to beginners.
Your Advantage: Adults
"Boutique, relaxing workshops for women seeking a creative escape."
Focus on experience, relaxation, and social connection—not just a class.
Your Advantage: Kids
"Wildly fun, process-based adventures where mess-making is encouraged!"
Focus on play-based, imaginative fun—not formal art lessons.
Your Strategic Marketing Playbook
Focus your energy where it counts. This chart ranks your marketing options by strategic value, combining potential reach, lead quality, and fit with your unique brand.
This chart visualizes the "Strategic Value" score from your report's decision matrix. Higher bars represent channels that best align with your business goals of demonstrating personality, building community, and direct engagement.
Crafting Unforgettable Classes
Beyond attracting students, success lies in creating experiences that foster loyalty and generate word-of-mouth. Here’s how to engage your two key audiences.
🧘♀️For Adults
Focus on experience, relaxation, and community.
- ✔Thematic Workshops: Offer "Watercolour & Wine" or "Mindful Mandalas" nights. They're low-commitment and highly marketable.
- ✔Skill Journeys: Create structured 6-8 week term courses for beginners to see clear progress and build loyalty.
- ✔Create a Sanctuary: Use calm music, herbal tea, and a supportive, non-judgmental atmosphere to foster social connection.
🚀For Kids
Focus on process, imagination, and fun.
- ✔Process Over Product: Use "magical" techniques like wax-resist drawing and the salt technique for exciting, unpredictable results.
- ✔Imaginative Themes: Structure classes around "Dinosaur World" or "Under the Sea" to capture interest and encourage re-enrolment.
- ✔Holiday Workshops: Capitalize on demand for screen-free holiday activities with 2-3 hour themed sessions.
Your 12-Month Roadmap to Success
Follow this phased plan to turn strategy into reality. Each step builds upon the last, creating sustainable growth for your business.
PHASE 1 (0-3 MONTHS)
Foundation
Establish your core strategy and brand. Solidify your USPs, finalize pricing, build your social media presence, and secure your first partnership with a local art supplier.
PHASE 2 (3-6 MONTHS)
Community Engagement
Translate your foundation into public-facing promotion. Launch your first themed workshop, activate at a local market to capture leads, and roll out your loyalty programs.
PHASE 3 (6-12 MONTHS)
Scaling & Expansion
Leverage early success to grow. Invest in targeted paid ads, consider local print advertising, expand your offerings with holiday programs, and review your data to refine next year's plan.